Welcome! My name is Amy Swan, and I'm a Human Systems Guide & Coach. I help people uncover their authentic selves and navigate the world in ways that honor their unique design.
"The privilege of a lifetime is being who you are."
- Joseph Campbell
"I wish I could show you when you are lonely or in darkness the astonishing light of your own being."
- Hafiz
I’ve been interested in personal development for most of my life, but my understanding of it entirely transformed after my first Human Design reading, which helped me see patterns I had been living inside without fully understanding. That experience showed me how much relief can come from understanding how we’re wired rather than trying to fix ourselves. I’m a Certified Life Coach, and my work has been shaped by years of study in human systems and behavior, informed by frameworks such as the Gene Keys, created by Richard Rudd, and mind–body perspectives on belief and biology.
I was raised in a household that held both structured, rational worldviews and more intuitive, exploratory ways of thinking, which naturally shaped my interest in bridging science, systems, and inner experience. Alongside coaching, I bring a background in technology, systems thinking, music, and the practice of aikido (Japanese martial art), all of which inform how I approach growth and change. At the heart of my work is helping people slow down, listen more closely to themselves, and learn to trust the signals already present within them so change can unfold in a grounded and sustainable way.
I uniquely combine Human Design, Gene Keys, Astrology, and Enneagram with neuroscience-backed tools from Neuroplasticity, Meditation, Visualization, and Life Coaching for deeper insights and more effective transformation.
I address all aspects of ourselves, including the "darker parts," with awareness, love, and compassion, resulting in more complete integration and authentic expression.
I don't tell you what to do. Instead, I guide you to find your own answers from within, empowering you to trust your unique way of navigating the world.
Join us for a free lunch workshop where we'll explore the foundations of Human Design. We'll ask everyone to look at their chart, discuss the history of Human Design, how it was created, what it is and what it's not, Centers, and how channels are created. Leave time for questions and answers.
Date: January 30, 2026, 12:00-1:00pm
Location: White Rabbit Clubhouse, Ashland, OR
Format: Free lunch workshop
Learn more about what your type and strategy is and how to apply that to your life. In addition, learn basics about "Authorities" as a way of determining how to navigate choices and decisions that come up on the daily.
Duration: 1.5 hours (1 hour presentation, 30 mins QA and practical application)
Format: Available in live and online versions
Stay Tuned
Deep dive into your specific authority through our Dojo-style mini-courses. Each course consists of 2 classes a week apart with homework and reflection in between. In the first class, we'll explore ways to recognize your authority within yourself. In the second class, we'll practice methods for calibration through group work, where the sensei demonstrates and students put it into practice.
Duration: 2 classes a week apart
Format: Available in live and online versions
Stay Tuned
Personalized coaching sessions based on Human Systems, applying insights to your real-world situations. Work one-on-one to integrate your unique design into your daily life, relationships, and decision-making processes.
Format: One-on-one sessions
Available now
Help your organization understand personnel dynamics through Human Systems. Identify individual strengths, optimize team dynamics, and create more harmonious and effective workplaces.
Format: Consulting services
Available now
An emotional wave tracking experience that helps you understand, time, and move with your unique emotional rhythms
"I feel fortunate to say Amy is my closest mentor to this day, and I know she will continue to positively change lives the way she's changed mine. Amy made the space for me to express and explore my life circumstances and aspirations. I told her about my current problems, my outlook on life, and my long term goals. Each time, she listened and responded with guidance, warmth, and empathy."
"Amy left a lasting impact on me within a week of meeting her. Amy Swan has a gift. She is a natural coach and it is clear that her ability comes not just from professional training, but also from her intuition, intelligence and kindness, as well as her own life experiences. I will continue to utilize Amy as the amazing resource that she is. Five stars all the way!"
"My heart is filled with gratitude for the safe, gentle, and authentic space that Amy created for me in our meeting. Something that I sincerely appreciate about Amy is that whenever I asked her a series of questions that my mind felt bogged down with, she didn't forcefully tell me what to do or pressure me to think a certain way. Instead, she gently guided me to a space of peace and calmness so that I could find any answer I seek from within me. And this empowered me."
"Amy is a great listener and "tuned" into me almost immediately when I worked with her during an introductory session, she presented several helpful tools and ideas to get me out of my current "funk". Amy is very open and easy to talk to and has had a similar journey from music to web development as well as fitness goals. I can't wait to keep working with Amy to help unlock what's holding me back from my true potential."